The challenges we all faced in 2020 is well known. A pandemic changed the way we had to look at events in that year – events that were much needed fundraisers. The need was still there, but we had to come up with a new way of approaching the events that, in the past, saw hundreds of people attending in person … that just wasn’t a possibility this time around. So we went virtual.
COHA, the Central Okanagan Hospice Association had, for years, hosted Homes For The Holidays. It was a fundraiser that, for a lot of people, brought in the Christmas season. Homeowners, along with designers, decorated their homes in the Christmas Spirit and then opened those homes to hundreds of visitors who bought passes for the event.
Every year, the event, which raised money for COHA, was well attended and so many people enjoyed getting “behind the curtain” of homes decorated to the hilt.
But with Covid restrictions in place, we had to pivot, and look at the event in a new way. The solution: hold the event virtually.
Ten shooting days, following strict COVID protocols; hours of footage; 5 home owners; 7 experts – all leading up to one 90-minute virtual broadcast evening, with more than a thousand visitors watching the Zoom event unfold on their computers at home.